Description

Benefits

 

Restore moisture and enhance breakage protection with the Genesis Bain Nutri-Fortifiant shampoo for dry, weakened hair. Deliver strands with intense nourishment while enhancing the retention of hair fibre both at the scalp and lengths to boost healthy, anti-breakage results. Formulated with Edelweiss Native Cells and Ginger Root to strengthen hair fibre and boost antioxidant protective properties against external aggressors.

• Effective anti-breakage nourishingshampoo?for dry hair
• Removes dirt and excess oil for deep cleanse
• Formulated with Edelweiss Native Cells and Ginger Root for powerful antioxidant properties
• 93.3% less breakage, more resistance and less?hair-fall?due to breakage*
• 49% increase in softness and 65% more hydrated and nourished**
• Plumps hair fibre and bodifies finish when used with Masque Reconstituant**

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application

**Instrumental test, after 1 application

STEP 1: Apply a dollar-sized amount of fortifying shampoo to wet hair, emulsifying the product with added water

STEP 2: Concentrate on the 5 key zones of hair, massaging into the scalp using your fingertips

STEP 3: Thoroughly rinse out then apply another same-size portion of product, this time focusing on cleansing lengths with emusified foam

STEP 4: Thoroughly rinse and follow with the Genesis Masque Reconstituant for optimal results