{"product_id":"genesis-bain-hydra-fortifiant-shampoo-250ml","title":"Genesis Bain Hydra-Fortifiant Shampoo 250ml","description":"\u003cp\u003eBenefits:\u003c\/p\u003e\u003cp\u003eDeliver hair the ultimate in anti-breakage protection with the Genesis Hydra-Fortifiant Shampoo. This strengthening shampoo reinforces the fibre to reduce hair-fall caused by breakage when brushing, whilst simultaneously clarifying the scalp to remove sebum for fresh, healthy results. Formulated as a ultra-delicate shampoo for oily, damaged hair, this product cleanses strands from root-to-tip, removing impurities while maintaining a lightweight, hydrated finish. Enhance hair's resilience with a powerful combination of Edelweiss Native Cells and Ginger Root, reducing the risk of hair-fall for a fortified, stronger result.\u003c\/p\u003e\u003cp\u003eEffective anti-breakage, oil-control shampoo\nUltra-clarifying, removing sebum and pollution particles from scalp and lengths\nBoosts hair resistance with breakage reduced by 80.9%*\nAchieves immediate hydration and softness\nAdds volume and plumps hair fibre when used with Genesis Renforcateur Conditioner**\nEnriched with Ginger Root and Edelweiss Native Cells to provide antioxidant power against external aggressors and extreme conditions\nSuitable for normal-to-oily hair\u003c\/p\u003e\u003cp\u003e*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application\u003c\/p\u003e\u003cp\u003e**Instrumental test, after 1 application\u003c\/p\u003e\u003cp\u003eHow to use:\u003c\/p\u003e\u003cp\u003eSTEP 1: Let water run through hair to ensure lengths are all wet, then remove excess water\u003c\/p\u003e\u003cp\u003eSTEP 2: Apply a dollar coin-sized portion of strengthening shampoo to hair\u003c\/p\u003e\u003cp\u003eSTEP 3: Add water and emulsify the product with a focus on massaging into the 5 key points of your scalp\u003c\/p\u003e\u003cp\u003eSTEP 4: Rinse thoroughly with water then add a second dollar coin-sized portion of shampoo to hair\u003c\/p\u003e\u003cp\u003eSTEP 5: Repeat by adding water and use the added-foam of the second lather to cleanse lengths from root-to-tip\u003c\/p\u003e\u003cp\u003eSTEP 6: Thoroughly rinse product out of hair and follow with the use of the Genesis Renforcateur Conditioner\u003c\/p\u003e\u003cp\u003eFull Ingredients List\u003c\/p\u003e\u003cp\u003eAQUA \/ WATER \/ EAU, SODIUM LAURETH SULFATE, CITRIC ACID, COCAMIDOPROPYL BETAINE, SODIUM HYDROXIDE, PROPYLENE GLYCOL, SODIUM CHLORIDE, SODIUM BENZOATE, HEXYLENE GLYCOL, POLYQUATERNIUM-10, SALICYLIC ACID, LIMONENE, LINALOOL, GLYCERIN, BENZYL SALICYLATE, COUMARIN, ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT, CITRAL, BENZYL ALCOHOL, CITRONELLOL, XYLITYLGLUCOSIDE, ANHYDROXYLITOL, LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT, XYLITOL, XANTHAN GUM, DIPEPTIDE DIAMINOBUTYROYL BENZYLAMIDE DIACETATE, PARFUM \/ FRAGRANCE\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":54333696508217,"sku":"50022127","price":57.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/3211\/0137\/files\/kerastase-genesis-bain-hydra-fortifiant-shampoo-for-thin-hair-250ml-by-kerastase-341.png?v=1786853858","url":"https:\/\/royalshair.com.au\/products\/genesis-bain-hydra-fortifiant-shampoo-250ml","provider":"Royals Hair","version":"1.0","type":"link"}