{"product_id":"genesis-bain-nutri-fortifiant-shampoo-250ml","title":"Genesis Bain Nutri-Fortifiant Shampoo 250mL","description":"\u003cp\u003eBenefits\u003c\/p\u003e\u003cp\u003eRestore moisture and enhance breakage protection with the Genesis Bain Nutri-Fortifiant shampoo for dry, weakened hair. Deliver strands with intense nourishment while enhancing the retention of hair fibre both at the scalp and lengths to boost healthy, anti-breakage results. Formulated with Edelweiss Native Cells and Ginger Root to strengthen hair fibre and boost antioxidant protective properties against external aggressors.\u003c\/p\u003e\u003cp\u003eEffective anti-breakage nourishing shampoo ?for dry hair\nRemoves dirt and excess oil for deep cleanse\nFormulated with Edelweiss Native Cells and Ginger Root for powerful antioxidant properties\n93.3% less breakage, more resistance and less?hair-fall?due to breakage*\n49% increase in softness and 65% more hydrated and nourished**\nPlumps hair fibre and bodifies finish when used with Masque Reconstituant**\u003c\/p\u003e\u003cp\u003e*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application\u003c\/p\u003e\u003cp\u003e**Instrumental test, after 1 application\u003c\/p\u003e\u003cp\u003eSTEP 1: Apply a dollar-sized amount of fortifying shampoo to wet hair, emulsifying the product with added water\u003c\/p\u003e\u003cp\u003eSTEP 2: Concentrate on the 5 key zones of hair, massaging into the scalp using your fingertips\u003c\/p\u003e\u003cp\u003eSTEP 3: Thoroughly rinse out then apply another same-size portion of product, this time focusing on cleansing lengths with emusified foam\u003c\/p\u003e\u003cp\u003eSTEP 4: Thoroughly rinse and follow with the Genesis Masque Reconstituant for optimal results\u003c\/p\u003e","brand":"Kerastase","offers":[{"title":"Default Title","offer_id":54333696540985,"sku":"50022128","price":57.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/3211\/0137\/files\/Kerastase-Genesis-Bain-Nutri-Fortifiant.png?v=1786853861","url":"https:\/\/royalshair.com.au\/products\/genesis-bain-nutri-fortifiant-shampoo-250ml","provider":"Royals Hair","version":"1.0","type":"link"}