Genesis Bain Nutri-Fortifiant Shampoo 250mL


Fortifying, anti-breakage shampoo for dry, weakened hair. Restore moisture and enhance fibre retention for minimalised hair-fall. Gently clarify, nourish and detangle strands for a strong, healthy result.

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Restore moisture and enhance breakage protection with the Genesis Bain Nutri-Fortifiant shampoo for dry, weakened hair. Deliver strands with intense nourishment while enhancing the retention of hair fibre both at the scalp and lengths to boost healthy, anti-breakage results. Formulated with Edelweiss Native Cells and Ginger Root to strengthen hair fibre and boost antioxidant protective properties against external aggressors.

  • Effective anti-breakage nourishing shampoo for dry hair
  • Removes dirt and excess oil for deep cleanse
  • Formulated with Edelweiss Native Cells and Ginger Root for powerful antioxidant properties
  • 93.3% less breakage, more resistance and less hair-fall due to breakage*
  • 49% increase in softness and 65% more hydrated and nourished**
  • Plumps hair fibre and bodifies finish when used with Masque Reconstituant**

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, after 1 application

STEP 1: Apply a dollar-sized amount of fortifying shampoo to wet hair, emulsifying the product with added water

STEP 2: Concentrate on the 5 key zones of hair, massaging into the scalp using your fingertips

STEP 3: Thoroughly rinse out then apply another same-size portion of product, this time focusing on cleansing lengths with emusified foam

STEP 4: Thoroughly rinse and follow with the Genesis Masque Reconstituant for optimal results