The world’s first smart hair styler that predicts your hair’s needs.

With an update to the world-class ghd platinum technology, ghd platinum+ is so intelligent it predicts and constantly adapts to ensure the optimum styling temperature at all times.

A must have for coloured hair and hair prone to breakage, ghd platinum plus uses ultra-zone predictive technology that thinks about your hair’s needs while it is in use. Built for speed and comfort, the platinum plus will revolutionise the way you style your hair, making it easier than ever to have a good hair day every day.

Designed for you. The ghd platinum+ was inspired by the need for a hair straightener that minimises the amount of work you need to do to achieve hair perfection – no need to choose your heat, no need to strain your wrists, no need to remember to turn your hair straightener off.